Integrated Marketing Communications | Active Boost

I was responsible for developing an Integrated Marketing Communications (IMC) campaign for a conceptual brand. Collaborating as a team, we created "Active Boost," an iron-enriched supplement bar designed to support individuals experiencing iron deficiency.

Key highlights of the project include:

Target Market Selection: Leveraging detailed research, we identified women aged 16-30 as our primary target audience.
Buyer Persona Development: We crafted detailed buyer personas tailored to this demographic.
Competitor Analysis: A comprehensive analysis of competitors enabled us to develop a positioning map, allowing us to strategically differentiate our brand.
SMART Objectives: We established SMART objectives aligned with our communication goals to guide the campaign’s success.
Brand Naming: Our team selected the brand name "Active Boost," ensuring it met criteria for legal compliance, global relevance, and longevity.
Brand Identity: I took the lead in designing a logo that effectively encapsulates the essence of the brand.
Product Packaging: We designed prototype packaging that reflects the brand’s values and visual identity.
Digital Presence: I created a landing page to enhance the brand’s online visibility and engagement.
Campaign Planning: We developed a comprehensive 12-month marketing timeline, incorporating both traditional and digital channels for an integrated approach.