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Email Campaign (MailChimp) + GA4
Date
May 2024
I set up a fully functional Google Analytics account and integrated it with my previously developed "Ambient Rose" website. Additionally, I established a MailChimp account to design and launch an email marketing campaign.
To enhance user experience, I created a custom URL, embedding it within the email campaign for streamlined website access. Ensuring brand consistency, I applied the same colour palette across both the email campaign and the website.
The campaign was distributed to 20 subscribers, and Google Analytics was utilised to track engagement. Specifically, I analysed how many subscribers accessed the website directly via the email, focusing on traffic acquisition metrics within the session source/medium and session campaign data.
